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Add insight to your customer and prospect pools
Wide range of tools and techniques available, to suit all budgets
No matter how clean and up-to-date your own customer or prospect information, you can always increase its value to your business by adding further intelligence to it.
Profiling will show common traits in your data. For consumers this could be geographic clusters, similar household incomes, lifestyles or spending patterns. For businesses this could be similarities in size, turnover or business activity.
MarketingFile can offer a number of 'industry standard' profiles, such as Mosaic and Personicx, at a depth of analysis to suit most budgets.
Once profiled, you can use the intelligence gained to establish a more relevant relationship with your customers, and can use the profile as a basis for future client acquisition.
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Fill virtually any gap in your data from a pool of over 200 million records
Mix and match to best suit your requirements
MarketingFile can match your own customer or prospect data against any of the millions of records we hold, to add both intelligence and additional communication channels.
For instance, you might want to add the make of car your customers drive, or how old it is, or when their household insurance is due for renewal. For businesses, their IT spend or year-end might be important.
Although you've gathered address details, you might want to add telephone numbers or email addresses, or you might want to contact the senior Finance or HR head of a business direct.
Coupled with some of the best matching skills in the business, the breadth and depth of data held by us allows us to fill in virtually any attribute or gap in your data, and if we don't have the data here we'll certainly know where to find it.
To find out more, email us or call us now on 0845 345 7755
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